We were handed the reigns for the 2019 edition of the NAB Mini Legends. But after 3 years running, how could we make this beloved TV spot feel brand new?
Turning unpaid Instagram stories into a 2-player epic tap-off. The prize? Whatever you agree on. Maybe a new car, maybe the next round of Slurpees.
Try a demo of the concept: https://bit.ly/2Mb0ySs
In collaboration with Dentsu Tokyo we made a series of 3 travel stories uncovering the life changing power of the Okinawan islands - A land known for having one of the world’s longest living population. The videos were made interactive on a bespoke website which allowed users to search the islands by map or by narrative.
Summer’s not always as great as everyone makes it out to be. And when the Slurpee Season hits (you in the face with sand) Slurpee is there to help you cool off.
New exotic flavours gave us a chance to get a little weird with the Slurpee content. Bringing the flavours to animated life. Plus also designing and producing the sell-out range of pins/patches to accompany the flavour launch.
With big players like Amazon Prime set to launch in Australia, Auspost needed a subscription service to compete. We were tasked with building this sub-brand from the ground up; name, art direction, photography & website.
Creative direction and production for the entire Yellowglen online channels. From concept through to photography/editing of their various vintage releases, new announcements and ongoing influencer engagement.
A series of documentaries highlighting some unique stories that NAB’s corporate responsibility program has helped foster.
After 7 years of Australians lining up to BYO their Slurpee vessel, we were looking at a different angle on the event: the perfect vessel search. And who better to judge our Antique Roadshow inspired spot than iconic Australian comedian Becky Lucas.